Privacy Policy

Last updated: 06 August 2026

1. About this policy

This Privacy Policy explains how Caverswall China Ltd collects and uses personal information when you visit our website, contact us, enquire about our products or services, subscribe to receive updates or otherwise interact with us.

The controller responsible for your personal information is:

Caverswall China Ltd
Company number: 06060952
Operating address: Webberley Lane, Longton, Stoke-on-Trent ST3 1RJ, United Kingdom
Registered office: Curo House, Greenbox, Weston Hall Road, Stoke Prior, Bromsgrove, Worcestershire B60 4AL, United Kingdom
Telephone: +44 (0)1782 332722
Privacy email: office@staffordshireheritage.co.uk

In this policy, “Caverswall China”, “we”, “us” and “our” refer to Caverswall China Ltd.

2. Information we collect

Depending on how you interact with us, we may collect:

your name, title and contact details;
your employer, job title and professional contact details;
order and transaction information, including products ordered, quotations, prices, delivery details and transaction history;
billing, delivery and payment information, although we do not normally retain complete payment-card details; and
information needed to manage returns, repairs, complaints or other after-sales support.
information contained in enquiries and other correspondence;
information about your interest in our products and services;
details relating to a product, bespoke, hospitality or interior design enquiry;
your email address and marketing preferences, if you subscribe to receive updates;
records of our communications and business relationship with you;
technical information about your device and use of our website, including your IP address, browser, device type, approximate location, referring website and pages visited; and
cookie identifiers and information collected through similar technologies.

3. How we collect information

We collect personal information:

directly from you when you contact us, make an enquiry, communicate with us or submit your email address through our website;
When you make a purchase;
automatically when you use our website, subject to your cookie choices;
from businesses or professional advisers acting on your behalf;
through professional introductions, trade events and exhibitions;

4. How and why we use your information

We may use personal information for the following purposes:

Purpose	Lawful basis
Processing and fulfilling orders, arranging delivery and providing after-sales support	Performing a contract with you
Processing payments and maintaining transaction records	Performing a contract and compliance with our legal, tax and accounting obligations
Managing returns, repairs, complaints and product-related enquiries	Performing a contract, compliance with legal obligations and our legitimate interests in providing customer service
Contacting you about an urgent product safety or recall matter	Compliance with legal obligations and, where applicable, protection of vital interests
Responding to enquiries and providing requested information	Our legitimate interests in responding to and communicating with people interested in our products and services, or taking steps at your request before entering into a contract
Preparing quotations and discussing or providing our products and services	Taking steps before entering into or performing a contract
Managing our relationships with clients, suppliers, designers and other professional contacts	Contractual necessity and our legitimate interests in managing our business
Recording your interest in receiving news and updates	Consent
Sending marketing communications where you have consented or where otherwise permitted by law	Consent or our legitimate interests, as applicable
Operating, maintaining and securing our website	Our legitimate interests in providing a functional and secure website
Understanding and improving use of our website	Consent where non-essential cookies or similar technologies are used
Maintaining records and establishing, exercising or defending legal claims	Our legitimate interests
Meeting legal, regulatory, tax and accounting requirements	Compliance with a legal obligation

Where we rely on legitimate interests, we consider whether our use of the information is necessary and proportionate and whether your rights and interests should take priority.

We do not use personal information to make solely automated decisions that produce legal or similarly significant effects.

5. Marketing communications

Our website provides an option to register an email address for news and updates. We may retain the information submitted through this form even when newsletters are not being actively sent.

If we begin sending newsletters or other promotional emails, we will only do so where we have an appropriate lawful basis. Where consent is required, these communications will only be sent after you have chosen to receive them.

You may withdraw your consent or object to direct marketing at any time by:

selecting the unsubscribe link in a marketing email; or
contacting us using the details above.

After you unsubscribe, we may retain limited information on a suppression list to ensure that we continue to respect your preference.

Different rules may apply to marketing communications sent to business contacts. We will always provide a straightforward way to object to future marketing.

6. Cookies and similar technologies

We use cookies and similar technologies to operate, protect and understand the use of our website.

Some cookies are strictly necessary for the website to function and do not require consent. We will only use analytics, advertising and other non-essential cookies where you have given consent through our cookie banner.

The website is hosted by Shopify and uses Shopify technologies. It also uses Google Tag Manager to manage certain website technologies. Depending on your cookie choices and the tags that are enabled, information may be processed by Shopify, Google or other providers identified in our Cookie Policy.

You can accept, reject or manage non-essential cookies using the cookie controls available on our website.

Further details, including the cookies currently in use, their purposes, providers and durations, are available in our Cookie Policy.

7. Who we share information with

We may share personal information where necessary with:

Shopify, which hosts and supports our website;
website analytics and tag-management providers, including Google where enabled;
providers of website security and form-protection services;
IT, hosting, email and other technology providers;
professional advisers, including solicitors, accountants, auditors and insurers;
regulators, courts, law-enforcement bodies or public authorities where disclosure is required or permitted by law; and
a prospective purchaser or its advisers in connection with a proposed sale, acquisition or restructuring of the business.

These organisations may act as processors providing services on our behalf or, in some circumstances, as separate controllers responsible for their own use of personal information.

8. Shopify

Our website is hosted by Shopify. Shopify processes information about visitors’ access to and use of the website to provide, secure and improve its services.

Information submitted through the website, including an email address submitted through the newsletter form, is transmitted to and stored by Shopify. Shopify may process information in countries outside the United Kingdom.

Further information is available in the Shopify Consumer Privacy Policy.

9. International transfers

Some technology and service providers may process personal information outside the United Kingdom.

Where information is transferred to a country not covered by UK adequacy regulations, we use an appropriate lawful safeguard where required. This may include the UK International Data Transfer Agreement, the UK Addendum to the EU Standard Contractual Clauses or another transfer mechanism recognised under UK data protection law.

You may contact us for further information about the safeguards applying to your personal information.

10. How long we keep information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including to meet legal, accounting and regulatory requirements.

Normally:

quotations that do not result in an order are normally retained for up to three years after our last meaningful communication;
customer, order, delivery and contractual records are normally retained for up to six years after the transaction or business relationship ends;
financial, payment and accounting records are retained for the period required by law, normally six years;
complaints, returns, repairs and after-sales records may be retained for up to six years after the matter is closed.
general enquiries are retained for up to three years after our last meaningful communication;
records connected with a quotation, contract, transaction or potential legal claim may be retained for up to six years after the relevant relationship or matter ends;
financial and accounting records are retained for the period required by law, normally six years;
newsletter registration information is retained until you withdraw your consent, object or we determine that it is no longer needed;
records of consent, unsubscribes and marketing objections may be retained for up to six years so that we can demonstrate and respect your preferences;
website security records are retained only for as long as reasonably necessary for security and troubleshooting; and
cookie information is retained for the periods described in our Cookie Policy.

We may retain information for longer where required by law, where a dispute or investigation is ongoing or where it is necessary to establish, exercise or defend a legal claim.

11. How we protect your information

We use appropriate technical and organisational measures designed to protect personal information against accidental loss, unauthorised access, alteration, disclosure and misuse.

Access is limited to employees and service providers that require the information for legitimate business purposes. However, no internet transmission or storage system can be guaranteed to be completely secure.

12. Your rights

Depending on the circumstances, you may have the right to:

request access to your personal information;
ask us to correct inaccurate or incomplete information;
ask us to erase your information;
ask us to restrict how we use your information;
object to processing based on legitimate interests;
object at any time to the use of your information for direct marketing;
receive certain information in a structured, commonly used and machine-readable format;
ask us to transfer certain information to another organisation; and
withdraw consent at any time where processing is based on consent.

These rights are subject to legal exemptions and may not apply in every situation.

To exercise one of these rights, contact us using the details in section 1. We may ask for information necessary to confirm your identity. We will normally respond within one month, although the law allows additional time in certain circumstances.

13. Complaints

Please contact us first if you have concerns about how we use your information so that we can try to resolve them.

You also have the right to complain to the Information Commissioner’s Office:

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire SK9 5AF

Telephone: 0303 123 1113
Website: www.ico.org.uk

14. Children

Our website and services are intended for adults and business or professional users. We do not knowingly collect personal information from children.

15. Links to other websites

Our website may contain links to websites operated by other organisations. Those organisations are responsible for their own privacy practices, and their privacy policies will apply when you visit their websites.

16. Changes to this policy

We may update this Privacy Policy to reflect changes to our business, website, service providers or legal obligations.

The latest version will be published on this page with the date it was last updated.